Kirsten Modestow presents on recreational cannabis branding at NECANN

BRIGADE BRIGADE is an independent branding firm with 20 years of expertise creating distinctive identities and promotions. We merge design mastery with advertising strategy to help mass-market food, beverage, and wellness brands boost memorability and market share.

Kirsten Modestow, our Executive Creative Director, was a presenter at New England Cannabis Network’s (NECANN) Springfield convention, where she discussed the power of branding in recreational cannabis.

Modestow addressed the fundamentals of brand identity, how to evaluate and successfully collaborate with creative partners, and the importance of investing in branding amid shifting regulations and growing competition.

NECANN is a hub for cultivating knowledge and opportunity in the evolving legal cannabis industry. Members include businesses, entrepreneurs, investors, educators, patients, advocates, and consumers. 

Learn more about our work here.