Challenge
21 Seeds came to us to help position themselves as a challenger brand in the male-dominated tequila aisle — with their first fresh-fruit infused, craft tequila. Being women-owned, they wanted to evoke an effortless, feminine, and handcrafted feel that extended from the label artwork to a bold new website.
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Graphic Design USA Package Design Awards, 2020
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Creativity International Awards, 2020 / SILVER
Solution
We built a lifestyle brand that has maximum impact at every touchpoint. Starting with the packaging, our in-house artists hand-illustrated patterns and flavor cues that told the founders’ story by harnessing fine art and watercolor to create an overall tactile experience. We also launched a website with a lookbook feel that strengthened this growing lifestyle brand. After a successful west coast launch in 2019, the brand’s momentum has continued to grow. 21 Seeds will soon begin distributing in up to 16 new states.
