Little Red Dot

Helping a Southeast Asian street snack take on mainstream competition

  • Identity
  • Packaging


We joined forces with Little Red Dot to make their Bak Kwa product approachable and fun — giving a Malaysian snack a California twist. Because the target market includes health-conscious mothers and families, the packaging needed to live in the beef jerky aisle, while also standing out as a different type of snack.


We added a playful, animal-shaped product window to give the consumer a peek at the food and a nod to the fact that it’s a meat product. A friendly and familiar color palette with a matte finish entices consumers to take the product off the shelf and place it into their cart.

This does not constitute an endorsement of any kind.


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