BRIGADE’s Executive Creative Director Kirsten Modestow has been selected as one of the esteemed judges for the upcoming 2018 Effie Awards.
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work, and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network collaborates with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.
Round One judging kicks off at the Aloft Boston Seaport on Tuesday, December 12th. Kirsten Modestow will help decide which entrants will become Effie Finalists. All cases promoted to the Final Round Judging session will receive points towards the Effie Effectiveness Index — the only global ranking of marketing communications effectiveness.
“I’m thrilled to be a part of this year’s Effies,” Kirsten Modestow said. “Almost a decade ago we were part of the team that won a Silver Effie for our contributions to the 2008 SVEDKA Vodka ad campaign. The concept of that campaign was ‘Voted #1 Vodka of 2033′; and today, SVEDKA actually is the #1 Imported Vodka in the U.S. — how’s that for truth in advertising? I’m excited to be along for the ride.”
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications, and the companies and individuals creating effective work in over forty countries on six continents.