Building and maintaining brands for the long haul.
Successful, memorable brands have the two things in common: a clearly defined, stand-out identity and the ability to stick to it. With this is mind, we build and extend identities that follow two core beliefs:
Creative work should be one-of-a-kind, reflect the core beliefs of your company, and be differentiated from the competition. In our increasingly templated world, the identities we create leverage brand strategy and fine artistry—winning both loyalty and awards.
Consistency = recognition. We create rules and guidelines for an identity with functional parameters that you can execute against moving forward. We consider your brand at various touch points and create responsive guidelines that help stakeholders stay consistent. Consistency creates trust with consumers, allows you to leverage past success, and creates ‘stickiness’ through muscle memory.
We build, refresh, and maintain brands that range from local (our neighborhood bagel shop, Tandem Bagels) to global (hospitality powerhouse Wyndham Hotels & Resorts), and have been doing so for decades. When you work with us, you get a highly collaborative team of creatives with one unifying goal—to build unforgettable brands with staying power.
- Brand Refresh
- Brand Positioning
- Stakeholder Interviews
- Brand Audit
- Brand Launch
- Voice & Tone
- Look & Feel
- Brand Guidelines
- Brand Maintenance
- Brand Activation
Our (typical) process.
We are well-versed in short-term solutions that keep an eye on your long-term success. Need to overcome an immediate hurdle while building something more lasting in the background? Want to ensure your “now” doesn’t erode or conflict with your “later”? We keep your end goals in mind throughout every engagement.