Resources, Digital
Everything is Derivative
Generative AI is on the rise and gaining traction. You see it in predictive text, in Discord forums, and in …
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A collection of resources and thought-leadership created and written by our team for yours.
Resources, Digital
Armory Series
Our Armory series is a collection of creative made for designers by designers. Explore, download, and have fun! Audio Visual …
Branding, Resources, Digital
The danger that lies with minimalism in challenger branding
We cannot overemphasize the importance of consistency in branding, particularly when exercising an omnichannel strategy. However, the challenge of doing …
Branding, Digital
What is soft branding and how does it play a part in challenger brands?
An innate part of being a challenger brand is that you see a market opportunity and go for it. An …
Resources, Digital
Pantone: Color me angry
Pantone and Adobe have partnered up, and now for the low cost of $15/month in your already outrageously-expensive Adobe programs, …
Branding, Resources, Digital
Multi-brand marketing — what it is and why it works
Over the years at BRIGADE, we’ve worked with clients of all types. Big companies and small ones. Local organizations and …
Packaging, Resources, Digital
Are you being Greenwashed?
Whether you’re a devoted recycler, an avid light switcher-offer, or venturing into the world of shampoo bars, we've all started …
Resources, Digital
Designing websites for all (why accessibility matters)
At BRIGADE, one of the capabilities we offer our clients is the knowledge and ability to design and build fully-accessible …
Digital
Livestream shopping is having a moment.
As the adoption of e-commerce continues to rise, retailers and brands alike are looking to livestream shopping to help meet …
Branding, Digital
How TikTok is transforming brands for a new generation
If you visited a mall during the 2000s, just hearing the name “Abercrombie & Fitch” should bring back a barrage …
Branding, Digital
Your customers are on Pinterest. Are you?
With all of the social media platforms in use today, it’s hard to know where to put your time, energy, …
