Branding, Resources, Digital
The danger that lies with minimalism in challenger branding
We cannot overemphasize the importance of consistency in branding, particularly when exercising an omnichannel strategy. However, the challenge of doing …
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A collection of resources and thought-leadership created and written by our team for yours.
Branding, Digital
What is soft branding and how does it play a part in challenger brands?
An innate part of being a challenger brand is that you see a market opportunity and go for it. An …
Resources, Digital
Pantone: Color me angry
Pantone and Adobe have partnered up, and now for the low cost of $15/month in your already outrageously-expensive Adobe programs, …
Branding, Resources, Digital
Multi-brand marketing — what it is and why it works
Over the years at BRIGADE, we’ve worked with clients of all types. Big companies and small ones. Local organizations and …
Packaging, Resources, Digital
Are you being Greenwashed?
Whether you’re a devoted recycler, an avid light switcher-offer, or venturing into the world of shampoo bars, we've all started …
Resources, Digital
Designing websites for all (why accessibility matters)
At BRIGADE, one of the capabilities we offer our clients is the knowledge and ability to design and build fully-accessible …
Digital
Livestream shopping is having a moment.
As the adoption of e-commerce continues to rise, retailers and brands alike are looking to livestream shopping to help meet …
Branding, Digital
How TikTok is transforming brands for a new generation
If you visited a mall during the 2000s, just hearing the name “Abercrombie & Fitch” should bring back a barrage …
Branding, Digital
Your customers are on Pinterest. Are you?
With all of the social media platforms in use today, it’s hard to know where to put your time, energy, …
Resources, Digital
In 2022, shoppers expect retail experiences in-store to be as fast and safe as they are online.
In 2020 everything changed, and in 2021, we realized it would never be the same. So what can we expect …
Branding, Digital
What is Instagram's new Affiliate Commerce Program and Branded Content Partnerships?
Instagram has grown over the years to become more than just a platform to post pictures of your dog (although, …
