We’re thrilled to announce that BRIGADE and three of our client partners have been honored in the 2016 American Package Design competition. Vertical Water, SVEDKA Vodka and Weleda North America packaging all took high honors.
A Note from GDUSA:
Makers, sellers and marketers are challenged as never before to convey the message, promote the brand, close the deal. Think fragmented audiences, information overload, media clutter, global competition, economic dislocation, changing practices and preferences. Package design and related disciplines are increasingly the difference makers in advancing the brand and influencing the purchasing decision. The outstanding work showcased here – from 200 elite design firms, design departments and production companies – is testimony to this phenomenon. Our annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.