Challenge
As part of our ongoing partnership with Wyndham, we refreshed the iconic Travelodge brand. The Travelodge team came to us looking to express three key brand attributes — adventure, friendliness, and reliability.
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Graphic Design USA Awards, 2019
Solution
In order to hone in on the brand’s key attributes, we focused on the adventurous, can-do mindset of its guests, rather than its rooms and amenities — leveraging the common proximity of their hotels to destinations like National Parks. With a powerful new brand mantra and tagline — “Travelodge + GO.” — we developed collateral and materials that brought the brand to life.
