BRIGADE Helps SVEDKA Roll Out Bold New Vodka Flavor

BRIGADE BRIGADE, is an independent, woman-owned branding and design agency providing distinct creative solutions that re-energize tired brands and help savvy marketing teams take on the leaders in the category.

SVEDKA Vodka–the number one imported vodka in the United States–has been working with longtime design partner BRIGADE to launch its most innovative vodka flavor to date: SVEDKA Blue Raspberry. Geared toward the millennial market, Blue Raspberry delivers on the trend of extreme foods and flavors. It is now available in-store as well as at the BRIGADE office bar.

SVEDKA tapped BRIGADE to develop a national print campaign to launch their explosive new flavor. In development for more than a year, BRIGADE collaborated with a range of vendors and agencies to develop and launch all visual aspects of Blue Raspberry. From the bottle artwork and shippers to in-store displays and magazine ads, Blue Raspberry needed to look like nothing else in the vodka aisle.

“We quickly determined that if Blue Raspberry blended into the crowd, we would have failed” said Robert Parker, Creative Services Director at BRIGADE. “Most flavored vodkas emulate a taste, but Blue Raspberry creates one. Our creative strategy was to instantly communicate that this meta-flavor was something new, explosive, and energetic. Our goal was maximum impact.

If the goal was maximum impact, BRIGADE struck gold. Going so far as to create proprietary inks for the bottle and explore all new production methods to help print items pop, the team at BRIGADE left no detail to chance. That attention to detail can also be seen in the bold key visual of three bottles exploding with lightning, liquid, and shots.

“We wanted the creative to appear as if it were glowing” said Dave Grasso, Senior Designer at BRIGADE. “Even without the special production techniques, lightning appears to sear off the page while the bottles seem to explode with color and flavor. The composition took a lot of finessing, especially when it came to amplifying the impact of colors used on black.”

With the creative printed and in market, BRIGADE’s team shifted its attention for detail onto a range of celebratory Blue Raspberry cocktails. Thankfully, the good people at SVEDKA Vodka, owned by Constellation Brands Inc. (CBI), made a few suggestions to get the ball rolling. Check out the best new cocktail recipes below.

BRIGADE has worked with SVEDKA Vodka for more than ten years in varying capacities. To date, BRIGADE has helped SVEDKA launch many of their award-winning flavors, including SVEDKA Cucumber Lime, SVEDKA Grapefruit Jalapeño, SVEDKA Mango Pineapple, SVEDKA Strawberry Lemonade, SVEDKA Strawberry Colada, SVEDKA Colada, and SVEDKA Orange Cream Pop. Click here to see more.