Partnering with a top-rated university and its business school to achieve excellence
- Creative Strategy
- Ongoing Brand Development
- Digital
- Social Media
With over 43,000 alumni and an even larger global community, The Isenberg School of Management has relied on us for help designing eye-catching collateral and print materials that stand out from other academic institutions and highlighting the impact of the business school.
Using our unique and adaptive visual and messaging system for the brand and its many varied audiences, we designed in-depth, stunning print pieces for multiple Dean’s Reports as well as their 2027 Roadmap. The pieces all display elegant foils, die cuts, and various fold techniques that catch the eye and communicate their message with impact while also considering sustainable materials and printing practices.
We collaborated with the UMass Advancement team to develop their annual fundraising campaign, UMassGives — which encourages alumni, parents, faculty, staff, students, and friends to give back to an area of campus they care about. This year marked the campaign’s 10th anniversary!
To attract new donors and widen engagement, we focused on the emotional benefits of giving. We brought the ‘Give Happy’ concept to life with an approachable identity featuring bright, friendly, and lighthearted colors and graphics. To support the campaign, we also developed campaign videos, merch, a social media launch strategy, and a toolkit with templates to support UMass’ internal teams.
Since 2021, we’ve worked closely with the Advancement team to increase alumni engagement through standout, dynamic spring and fall editions of the alumni magazine.
Following the COVID-19 shutdown in early 2020, we worked with the Advancement team to quickly pivot the focus on the Winter 2020 edition of the alumni Magazine — highlighting the ways the University was keeping the spirit of campus alive in virtual classrooms, amplifying the voices of students, and providing some perspective and wisdom during moments full of uncertainty, fear, hope, and change.
In March 2020, at the onset of the global COVID-19 pandemic, we worked with the Advancement team to pivot their alumni relations and communications to meet the moment. We developed a new social media strategy that helped the University maintain alumni engagement and support despite campus being closed and in-person events canceled.
In 2019, we partnered with the Advancement team to develop an omnichannel Homecoming campaign that grew engagement across multiple generations, served as a rallying point, and activated the University’s new “Be Revolutionary” positioning. The campaign was pushed across 10 channels and yielded a 7% increase in social media followers.
In 2018, The Isenberg School of Management came to us for a strategic redesign of their icon, aiming to better align their mark with their current ranking as the one of the top-rated business schools in the nation and the overarching university identity.
