Meiomi, a California wine well loved for their rich Pinot Noir, came to us to develop promotional programming that capitalized on key selling windows such as the Holiday and New Year’s seasons as well as on their partnership with the PGA Tour. Fueled by consumer insights and pulling through national campaign work, our programming was then extended across teams and channels for 360° impact.

We concepted the idea of “The Meiomi Open”, a playful program with double meaning that made the most of Meiomi’s PGA partnership and incentivized consumer participation—inviting them to open a bottle and win big.

We brought this concept to life comprehensively across channels, leveraging a custom crest and key visual across displays and POS materials, interactive sweepstakes microsite, digital assets, and on-premise event materials (activated by Vibrant Marketing).


In collaboration with Kim Crawford, another one of Constellation Brands’ wines, we launched programming featuring low-alcohol varietals that often appeal to consumers in the New Year’s window. We brought this programming to life with in-house photography—pulling in natural stone textures and environmental cues, creating soft dappled lighting, and highlighting the liquid through artful reflections and shadows. The result is a feeling of balance and ease, innate to both Meiomi Bright and Kim Crawford Illuminate.

In 2023, Meiomi launched a new campaign and tagline, “To the Fullest”—centering around meaningful moments and a deeper sense of appreciation. With this, we shifted towards rich-toned imagery with gravitas that captured a life lived fully.

For the year-round visual, we started with a background of dramatic black and white landscape photography that connects to the brand’s proprietary tri-region blend of grapes. The bottle and state of California come in as red overlays, making the white text pop and highlighting the gold Meiomi bear. This approach elevates the wine branding.

For PGA, we put the wine and the brand tagline front and center, with iconic PGA golf course imagery providing the backdrop and scenery. (Think: golf, through the lens of Meiomi.) We ensured the brand’s message reached consumers through a cohesive customer experience journey, engaging them across both retail displays and digital touch points.

Finally, for the holiday program, we used three wine bottles (hinting at a larger family of wines) over a dramatic black and white wintery scene. The tagline was altered for the holiday season, and the Meiomi logo came in big and bold as the central focus.