Repositioning a healthcare brand to better reflect their disruptive people-first mindset

  • Ongoing Brand Development
  • Website
  • Environmental
  • Branding
  • Digital


ConvenientMD came to us for a complete brand overhaul as they aimed to capture a larger share of the urgent care space and prepared to launch a new line of primary care services — an effort to bring convenience and a people-first mindset back to preventive care.


To better speak to the brand’s disruptive mission to make good health more convenient for all, we began with a complete re-positioning and visual rebrand — considering a friendlier logo that retained aspects of their initial brand, a more modern palette, and flexible photography styles. We integrated a simple and human tone of voice, and brought the identity to life across materials such as a website, advertisements, e-blasts, clinic signage, patient paperwork, video and more.

This does not constitute an endorsement of any kind.


View our work.