How to Evaluate Branding Agencies: Getting Involved

BRIGADE BRIGADE, is an independent, woman-owned branding and design agency providing distinct creative solutions that re-energize tired brands and help savvy marketing teams take on the leaders in the category.

Finding the right agency partner is crucial to your brand’s success. In this series, we’ll discuss the strategies we’ve found effective for making the right client-agency match at every step. Today’s edition: getting involved.

“Be open to collaboration. Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.” — Amy Poehler

Amy Poehler originally delivered this advice to graduating Harvard College students, but the sentiment perfectly applies to brand teams looking for a trusted agency partner. Once the contract is signed and the creative direction chosen, building a brand unfolds through continuous teamwork.

Client-agency partnerships work best as a collaborative effort. At BRIGADE, we offer the speed and seamless integration of an in-house team with the fine artistry and creative thinking that helps us produce impactful work and nurture strong relationships with our clients.

When we work with a client on their brand, we’re all in, and so are they. From the initial interviews we conduct to understand goals and deliverables for a given project, to the final handoff — we work side by side with our clients, maintaining an ongoing conversation about the life and growth of the brand. This process involves bouncing ideas off of each other, iterating, and adapting to changing needs.

When both client and agency are fully committed to collaboration, Amy Poehler’s advice rings true. We can inspire each other, solve problems better, achieve great success, and have some fun while we’re at it.