21 Seeds came to us to position themselves as a challenger lifestyle brand in the male-dominated tequila aisle with their fresh-fruit infused, craft tequila.

The three friends and founders wanted to evoke a laid back, lighthearted, and fun vibe and lean into their handcrafted RTBs. We captured these traits through watercolor and graphite artwork, textured paper, organic line quality, and artisan-inspired patterns.

We extended the look and feel to a bold, lookbook website—introducing storytelling, photography, cocktail recipes, and iconography, to cement the brand as a lifestyle force.

After a successful launch, we continued to support the brand with secondary promotional packaging, such as 50mL sample sizes and RTB-forward neckers.

Taking the West coast by Storm in 2019, then sweeping the East Coast on-prem scene at bars and restaurants like the Montauk Beach House, the brand built up a loyal following. 21Seeds was sold to Diageo less than 3 years post-launch. Proof that girls, indeed, call the shots!