Connecting an iconic personal-care brand to a modern audience

  • Packaging


Weleda North America came to us for help working through several major packaging campaigns, including an educational campaign about the plant-rich properties and benefits of their products, and a holiday packaging line.


All of our work for Weleda connects to a modern audience while celebrating the brand’s history and expertise in the personal care sector. For the holiday season, we created a line of limited-edition hand cream packaging using a whimsical, romantic look and feel to reflect the organic nature of the product and add some ornament to Weleda’s classically spare aesthetic. The brand also engaged us to celebrate the 90th anniversary of their best selling product, Skin Food, with limited-edition packaging. The tactile experience and organic design inspires the use of Weleda products as part of a daily ritual. In addition, we refreshed Weleda’s Baby Starter Kit with a clean look-and-feel that uses more white space and lighter colors than past iterations.

This does not constitute an endorsement of any kind.


View our work.