Rebranding a life-saving technology company on the frontlines of respiratory care

  • Identity
  • Digital


Vapotherm came to us for a full rebrand, aiming to improve their messaging and reimagine their visual identity to better connect with clinicians, respiratory therapists, and emergency department physicians.


Our work included a full positioning and messaging platform, a redesigned website, development of sales and marketing materials, and a responsive logo for the company’s proprietary Hi-VNI technology. The design for the website and collateral utilize a muted color palette of calming blues and neutral grays. In combination with the revamped messaging platform and logo, this understated color way provides a fresh look and feel that allows the brand to clarify their positioning and stand out among traditional medical companies.

This does not constitute an endorsement of any kind.


View our work.