Rebranding a life-saving technology company on the frontlines of respiratory care

Vapotherm came to us for a full rebrand, aiming to improve their messaging and reimagine their visual identity to better connect with clinicians, respiratory therapists, and emergency department physicians. Our work included a full positioning and messaging platform, a redesigned website, development of sales and marketing materials, and a responsive logo for the company’s proprietary Hi-VNI technology. The final designs use a muted color palette of calming blues and neutral grays position the brand within the tradition of medical companies. Dynamic graphic elements nod to the high velocity of the life-saving oxygen.