Rebranding a life-saving technology company on the frontlines of respiratory care


Vapotherm came to us for a full rebrand, aiming to improve their messaging and reimagine their visual identity to better connect with clinicians, respiratory therapists, and emergency department physicians.


Our work included a full positioning and messaging platform, a redesigned website, development of sales and marketing materials, and a responsive logo for the company’s proprietary Hi-VNI technology. The design for the website and collateral utilize a muted color palette of calming blues and neutral grays. In combination with the revamped messaging platform and logo, this understated color way provides a fresh look and feel that allows the brand to clarify their positioning and stand out among traditional medical companies.

  • Identity
  • Digital

This does not constitute an endorsement of any kind.