San Franola Granola

The smarter way to crunch

Collaboration

San Franola spent 12 years perfecting their health-centered granola recipe. Over the course of our two-year engagement, we helped refresh the brand and create packaging that allowed the brand to successfully expand its reach to a national audience. 

Approach

We used a warm color palette to amplify the product’s rich flavor, silhouettes of the Golden Gate Bridge to evoke the San Francisco landscape, and an unconventional box design to make the brand stand out. San Franola successfully launched across the country — landing in the offices of Google and Facebook, in the snack carts of all Virgin Atlantic Flights, and on the shelves of Whole Foods.

  • Identity
  • Packaging

This does not constitute an endorsement of any kind.