Collaboration
After cementing the brand architecture for a CBD parent company, we launched one of their sub brands. North Run is an all-natural CBD line created to support athletes and active lifestyles, distributed regionally across New England convenience stores.
Approach
North Run CBD products use small batch, organically grown hemp harvested by New England farmers. To help them stand out, we developed strategic and foundational key messaging that solidifies their claim as the all-natural, high quality CBD brand for athletes. To ensure the packaging design would be impactful, we conducted a top-level strategic exploration into the CBD retail space, targeted on the convenience store market. From there, we refreshed the North Run logo and tied the packaging design to the local New England landscape — giving their product line a distinct look and feel. Finally, we created a master sell-sheet to educate consumers about the products and to drive sales.
This does not constitute an endorsement of any kind.
