Collaboration
Greenlight Planet is a company on a mission to deliver safe, clean, and inexpensive energy to the two billion people in the world without access to electricity. The team at Greenlight Planet approached us to help them break into the U.S. market with a new brand identity, brand story, and line of packaging for their Sun King solar lamps.
Approach
We focused on gaining attention by drawing conscious consumers to Greenlight Planet’s award-winning products, and helping to transform the brand’s mission into a movement. We used inspirational language and graphics, along with technical illustrations, to empower consumers to incorporate the versatile Sun King products into their lives.
This does not constitute an endorsement of any kind.
