Designing a whimsical e-commerce platform for an international specialty coffee marketplace

  • Digital


GoCoffeeGo came to us for a refresh of their beloved brand — wishing to keep their worldly, coffee-loving audience on board while adding the FUN so inherent to their identity. Additionally, the subscription-based coffee company wanted to create an e-commerce experience unlike any of their competitors, while simultaneously updating their site’s UX to be more intuitive and sales-driven.


To knock this out of the park, we dove into GoCoffeeGo’s “world” — with the goal of understanding their cheeky, mod, whimsical vibe and desire to emphasize coffee education and curation. We also compared competitor shopping and subscription sites, basing our recommendations and wireframes on the landscape, as well as best practices. In terms of the look and feel, we honored GoCoffeeGo’s roots by weaving Matt Stephens’ illustrations with updated graphics and vintage photography, and by preserving the spirit of the original logo. The result? A fully custom coffee shopping site that is undeniably one-of-a-kind.

This does not constitute an endorsement of any kind.


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