Black Birch Vineyard

Branding a local wine to capture national attention

  • Ongoing Brand Development
  • Website
  • Identity
  • Packaging


Black Birch Vineyard is a celebrated winery located in Hatfield, Massachusetts. With 19,000 vines across 12 acres of rich Connecticut River Valley soil, the Black Birch team produces exemplary, award-winning wine. Black Birch came to us for a complete brand refresh, including a revamped digital presence and new bottle design.


To emphasize their commitment to artistry, we designed a die-cut label for the bottles that reveals the silhouette of a black birch tree with negative space to reflect the wine’s hand-craftsmanship. We leveraged varnish and nuance to dimensionalize their first ever Estate bottle. We also brought the local winemakers’ stories to life through a website redesign, photography, and a dynamic social media presence. With award-winning wine, and successful fundraising events, Black Birch Vineyard continues to exceed its own high standards.

This does not constitute an endorsement of any kind.


View our work.