Audience Rewards

Points that perform

As the official rewards program of Broadway and the arts, Audience Rewards gives members presale and VIP access to shows and events, and the opportunity to earn ShowPoints that can be redeemed for free tickets and more. As part of a complete brand refresh and website update, we created targeted email and digital campaigns, including promotional presale and advanced access; the VIP membership program; the 10-year anniversary gala; the Official Tony Awards Challenge; and short-run seasonal programs, member onboarding, and targeted industry-insider emails. Through every touchpoint, the Audience Rewards story unfolds, positioning the brand as the premier portal for exciting performing arts experiences.