Amherst Tritons

A local swim team evolves

Collaboration

As part of our ongoing relationship with a local swim team, we developed a logo and identity reflective of their recent upgrade to USA Swimming Level Two status.

Approach

The central graphic of the brand refresh (featuring a bold fish character wielding a triton), acknowledges the team’s past while leading the way to a bright future.

  • Identity

This does not constitute an endorsement of any kind.